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The backpack tag that calls you when someone finds it

Kids lose things. PhoneTag is a small smart tag for the backpack, and whoever finds it can start a private live video call with you in one scan. They need no app, and your phone number is never shown.

A kid's backpack with a PhoneTag smart tag attached

How it works

Every PhoneTag carries a unique QR code. When a teacher, bus driver, or stranger finds the lost backpack, they point their phone camera at the tag. A private video call to you opens right in their browser. You see who found it, they hear where to bring it, and the backpack comes home the same day instead of sitting in a lost and found bin until June.

If you cannot answer, the finder can leave a voice or text message that reaches your phone right away. You can also turn on an AI receptionist that answers for you, asks where the item is, and sends you the summary.

Why not just write your name and number on it?

Two reasons. A visible name lets any stranger call your child by name, which safety organizations specifically warn against, and a visible phone number is public to everyone who walks past the backpack, forever. PhoneTag shows neither. The tag identifies the item without revealing anything about your family, and the connection only exists for the moment someone is actually trying to return it. More on this in why you should not put your child's name on their backpack.

Built for the school year

The tag attaches to backpack straps, jackets, lunchboxes, and water bottles, and it comes in Sky, Blush, Mint, and Lavender so each kid can have their own. It has no battery to charge and nothing to pair. One Family membership covers every tag in the house, so the jacket and the lunchbox can call you too.

Ready before the first bell

A Family membership is $34 a year and includes your first tag. Additional tags are $14 each, one time.

Get PhoneTag

Ships from the US. Set up in minutes.

Common questions

Does the person who finds the backpack need an app?

No. The finder points their phone camera at the tag and the video call opens in their web browser. There is nothing to download and no account to create.

Is my phone number shown to the finder?

Never. The call is routed through PhoneTag, so the finder sees a call screen and nothing else. No name, no number, no address, no school.

What happens if I miss the call?

The finder can leave a voice or text message that arrives on your phone right away. You can also turn on an AI receptionist that answers for you and sends you a summary.

How is this different from an AirTag?

An AirTag shows you a dot on your own map. PhoneTag connects the person standing next to your kid's backpack directly to you, face to face. Many families use both. See our full AirTag for kids comparison.

How much does it cost?

A Family membership is $34 a year and includes your first tag. Additional tags are $14 each, one time. One membership covers the whole family.